The “Not Sharing is Caring” campaign in Luxembourg aims to warn young people about the consequences of sharing violent videos online. It raises awareness of the legal and emotional consequences and encourages them not to remain passive in the event of acts of violence, but to act responsibly. The campaign also provides information and support for those affected.
My task was to develop the branding and visual concept for the campaign in order to target a young audience and convey the message clearly and effectively. The design relies on bold colors, eye-catching typography and illustrative elements such as stickers. The combination of modern color palettes with clear, bold fonts creates a dynamic and accessible message.
What would you do? How would you behave in such a situation?
On this interactive website, you can choose the story and learn about your own and correct behaviour.
Credits: Neon internet team, Daniel Wahl, Moast Studio, Studio Sowieso
